“This commentary is only available while supplies last!” In the fall of 1621, the Pilgrims, working hard in Plymouth Colony after coming to North America with limited supplies in 1620, held a three-day feast to celebrate a bountiful harvest: the nation's first Thanksgiving. No football was involved. (During the Lincoln Administration it became a national holiday in 1863 to be observed on the fourth Thursday of November.) 300 miles to the southwest, New Jersey has spent $2.6 billion replenishing the Jersey Shore with sand since 1922 and given the inexorable march of climate change fueling beach erosion, the fear is that not even that will be enough to keep the beach alive. Per foot of shoreline, Jersey has been one of the most aggressive when it comes to shoring up the beach. There are other ways to stabilize the shoreline, like facilitating vegetation and building out hard structures like jetties and t-groins, but those haven't seen anywhere near the investment that "just throw some more sand on it" has. (Today’s podcast can be found here, sponsored by Candor. Candor’s patented automated underwriting decision engine, CogniTech, is a state-of-the-art, 100 percent machine platform that can handle infinite loan scenarios. Lender and Broker Software, Products, and Services To help lenders succeed in an ever-shifting financial market, ICE has developed the Surefire CRM and Mortgage Marketing Engine’s Blueprints for Success: plug-and-play marketing journeys that help mortgage lenders quickly unlock results for more than a dozen common business cases. Serving lenders of all types across many market cycles has given Surefire a wealth of data on what works best and when. These insights have been codified in Blueprints for Success, giving lenders the advantage of decades of mortgage marketing research paired with award-winning content. To discover how Surefire can help accelerate your path to profitability by engaging leads, improving pull-through and fostering repeat business, schedule a demo with the ICE team today.
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